Sales Channel Management Dashboards

Dashboard Topic: More Sales Dashboards

Dashboard Spy reader submissions of example dashboards often come in groups. Someone sees a particular dashboard screenshot and it triggers a “hey – that’s something like the dashboard project that I’m working on now” moment, and they send me a link. I’ll post that second dashboard, and soon you get a whole series of dashboards involving a similar theme. It is interesting to note the trends that emerge.

The recent focus on sales dashboards and metrics have triggered exactly that effect and so today’s post also has to do with tracking sales performance. In today’s series of dashboards, we’ll look at the questions that arise when managing sales channels.

Here’s an example of an executive dashboard for management of sales channel information. This dashboard answers the question, “How is my channel performance tracking against goal?” Note the various portlets: Sales to Goal, Sales by Reseller Type, Top 10 Resellers and Top 10 Products.

Sales Channel Management Dashboard

Note that these dashboards are powered by a reporting product called Analytic Insight. It specializes in parsing intelligence out of sales channel data. There is a product feature screencast available at the following link:

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