Strategy Maps Guide for Managers

This excellent video discusses the use of strategy maps by individual managers in an organization. It gives examples of strategy maps, explains what a strategy maps is, and offers potential pitfalls as well as best practice pointers.

A strategy map is an extension of the Balanced Scorecard and was created by Kaplan and Norton.

Reasons for using strategy mapping include advantages across several categories. When properly executed, strategy maps:

Create a line of sight between individual efforts and organizational objectives.

Translate strategy to operational terms.

Align people and action.

Help put a value on things traditionally viewed as “hard to measure”.