Good video on how Microsoft Business Intelligence works. BI solution architect Clint Carr discusses the technology and approach behind Microsoft BI.
He start off with the concept that data does NOT equal information. Rather, data plus context gives you the necessary information to make a business decision.
Keeping in mind the goal to improve productivity through better decision making, he keeps in mind the total cost of ownership and other advantages of using Microsoft SharePoint (a very common argument).
Here’s the video: