Business Analytics Commercial from IBM

I just attended a project kickoff meeting where one of the project sponsors used this video as part of his presentation to stress the goal of increased profitability through using business intelligence to find trends for use in forecasting demand. As you’ll see, the commercial (or promo, as I should call it, as I don’t know if this was a television ad or some other type of paid advertising) uses a bakery as a mini case study to show that mining the sales data can reveal hidden patterns in the customer purchases. It turns out that Europeans eat more cake on rainy days!