A Roundup of Business Analytics Commercials

Business intelligence and business analytics platform marketing is getting slicker and slicker. We are seeing a rash of high production value commercials for various BI software and analytics platforms from the major vendors. We also see service offerings being advertised this way. Here’s a look at a couple of these spots.

This first one is from CapGemini and it titled “Business Analytics and Big Data: The Battleground for Competitive Advantage”.

And here is one from IBM called Designed for Data. It’s part of their i for Business series.

This one is in a super wide screen format and is also from IBM. It’s called Business Analytics: Turning Data into Insight. It starts off with a very interesting fact: All the data in the world that existed up to 2003, we generated now in two days.

And this pitch for support, training, and consulting services for IBM Business Analytics from Inca.

Google Analytics Easy Dashboard

google analytics easy dashboard

Google Analytics Dashboards have become push button simple to produce. Instead of needing to program against the Google Analytics API and having to learn its intricacies, developers can now log into the Analytics Easy Dashboard Library, register to access the Google APIs console, then generate and copy and paste a prebuilt chunk of Javascript code. This code can then be tweaked to produce the type of data desired as well as the graph or chart they want it charted in.

So, yes, the GA Dashboard is called the Analytics Easy Dashboard. And indeed it is easy.

Take a look at the screenshot above for an example.

This from the web:

“So now you can create custom Google Analytics dashboards very quickly, with minimal code,” wrote Jeetendra Soneja and Nick Mihailovski, from the Google Analytics API Team, in a blog post.

Google built the tool in conjunction with a team of University of California at Irvine students, and the company is now working with another group of students at the university to simplify the tool further.

Google Analytics is a cloud-based application that webmasters use to monitor traffic on their websites and analyze usage in order to determine the effectiveness of different content sections and ads.

Trends in Business Analytics

Watch this video to see how Colin White explores the impact that trends such as analytic RDBMSes, Hadoop and MapReduce, the NoSQL movement, smarter and real-time analytics, and self-service business intelligence will have on businesses. These trends can be used in various ways to extend existing business analytics infrastructure to enable businesses to reach new levels of innovation.

Is Business Analytics Replacing Business Intelligence?

What’s in a name? Or should I ask, “What’s in an acronym?”. We all know and love “BI” or “Business Intelligence”. But have you noticed the movement from the major vendors in the industry shift to the use of “Business Analytics” rather than “Business Intelligence”?

I believe that business analytics is meant to imply more than business intelligence, but beyond that functional distinction, I think that the marketers are having more fun with “analytics” as a concept.

The recent Gartner BI Summit 2012 held in London had a category name change. Gartner now calls the category “Business Analytics” rather than the previous “Business Intelligence and Performance Management”.

Here’s a video from 2 of the speakers talking about how the interest in business intelligence is stronger than ever. They discuss the rising use of the term “business analytics”.

Other take-aways from the show:

  • Mobile presentation of business analytics dashboards is now a “must-have”.
  • “In-memory” data warehousing strategies are getting “hot”.
  • Interest in Business Intelligence is greater than ever.
  • It’s all about the ability to make business decisions.
  • Business Intelligence Competency Centers (BICC) are being renamed Business Analytics Teams (BAT)
  • Business Analytics is about innovation and prediction.